Case Study: How We Grew a Small Landscaping Company Beyond Word-of-Mouth in South Dallas

“We only got business from word-of-mouth referrals and none from the website.”

The Problem

A small, 5-person landscaping company in a suburb of South Dallas found themselves stuck. Despite having loyal clients, most were low-paying, and the team struggled to grow beyond a modest year-round workload. Their DIY marketing attempts (a basic Squarespace website, Craigslist listings, and online directory profiles) weren’t delivering new or higher-paying leads. Without a real strategy, they couldn’t stand out in a crowded market already dominated by competitors targeting high-income homeowners.

How GreenBoost Solved the Problem

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1. Understanding Their Situation and Forecasting Growth

When the company reached out, we scheduled a Discovery Call to deeply understand their challenges, capacity, and revenue goals. We helped them identify exactly how many new clients they could realistically serve without overextending their team and how much revenue growth was possible over the next 12 months. From there, we set clear, measurable targets and outlined a marketing investment that aligned with their budget.

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2. Strategic Roadmap to Reach Higher-Value Clients

After conducting market and competitor research, we developed a curated strategy focused on attracting medium to high-income households in Duncanville and nearby suburbs. This included a complete branding refresh, a website rebuild tailored to their ideal client, and a hyper-local SEO and content plan.

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3. Website and Branding Makeover

We began with a complete rebrand: modern high-end visual design, a more refined logo, and messaging focused on value to the client rather than generic company info. Their old site talked about the company, we pivoted to a site that spoke to their ideal client’s needs and desires.

Key upgrades:

• Mobile-optimized, SEO-ready website
  
• Messaging focused on transformation and professionalism
  
• Visuals and copy aimed at premium clients
  
• Automated Quote Calculator for transparency (something most of their competitors lacked on their sites.)
  

Every design and strategic choice was shared with the client for approval before implementation, ensuring full transparency and alignment.

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4. Local SEO Overhaul

Though the company had a Google Business Profile, it was incomplete and underperforming. We:

• Added critical missing information (address, website, “Get a Quote” button)
  
• Provided training to their bookkeeper on responding to reviews, especially negative ones, with professionalism
  
• Restructured website copy and metadata using high-value, localized keywords
  
• Created geo-targeted service pages and optimized alt-text, H1s, and URLs
  

We also developed a content marketing strategy:

• 10 high-quality blog posts addressing homeowner pain points
  
• A long-form “pillar post” on hiring the right landscaper in Duncanville — built to educate and build trust, while subtly positioning the company as the clear choice
  

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5. Smart, Niche Google Ads Campaign

With a tight ad budget of just $100/month, we knew a broad approach wouldn’t work. Instead, we focused on one high-value, under-served service: Ornamental Tree Trimming. This targeted search/display campaign allowed us to dominate a niche offering that brought in clients ready to pay more — without competing directly against bigger firms with larger budgets.

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The Results

Increased Website Traffic by 420% within 6 months
Google Rankings Improved to top 3 positions for 9 local keywords
Consistent Monthly Leads from quote form submissions and calls
Secured Higher-Ticket Clients without needing to overload their small team
Boosted Revenue by 38% in the first year — enough to justify hiring 2 full-time employees
Expanded Service Area to neighboring communities with confidence