Case Study: Helping an Old-School Landscaping Company Thrive in a Digital Market

“The methods for getting leads and pleasing clients had changed, but we didn’t know how to adapt. Without GreenBoost, we would’ve gone under.”

The Problem

An established, medium-sized lawn care company in East Texas had built its reputation over decades, but in recent years, that legacy was fading fast. The business relied heavily on traditional outbound marketing tactics: radio spots, newspaper ads, Craigslist listings, and chamber of commerce promotions. As their local competitors began shifting toward digital marketing, this company was losing visibility, relevance, and most importantly, high-value leads. Year-over-year revenue was in steady decline, and the owner knew something had to change, but didn’t know how.

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How GreenBoost Solved the Problem

1. Rethinking Their Ideal Client

We began with regional and competitor research, then did a deep-dive strategy session to uncover the heart of the issue. The company had become stuck in survival mode, trying to appeal to everyone and shrinking its expectations instead of aiming higher and with precision. Through local market research and client profiling, we discovered that the best path forward was to shift focus from broad commercial contracts to niche, high-income residential clients. These were newer residents in upscale neighborhoods, tech-savvy, willing to invest in quality local service, and expecting a premium digital experience.

With this new direction, we reshaped the business’s messaging and branding to speak directly to this demographic. Commercial work remained a service offering, but the new website, visual identity, and customer journey were tailored to appeal to high-end estate owners looking for experienced, professional care.

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2. Reallocating the Marketing Budget

For years, the business had partnered with a local marketing firm focused on outdated methods. These traditional tactics were no longer delivering ROI, yet the firm insisted the payoff was just around the corner. We advised the business to exit that contract and reallocate the marketing budget toward modern, results-driven efforts, including website redevelopment, local SEO, and inbound advertising.

Instead of interrupting uninterested audiences with outbound messages, we built campaigns designed to attract and convert clients who were already searching for premium landscaping services in their area.

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3. Launching a Full-Service Inbound Strategy

The transition to digital-first marketing felt risky at first, but results came quickly. We rebuilt the company’s website to reflect a clean, luxury feel with client-focused messaging and smooth user experience. New features included an automated quote tool and online scheduling, giving prospects immediate value and improving conversion rates.

On the SEO front, we optimized their Google Business Profile, built citations across key directories left untouched in the past, and created keyword-rich service pages, hyper focused on their target demographic. We also developed content that answered common questions for high-income homeowners and built trust with helpful, local-focused advice.

In just four months, the company ranked in the top three organic search results for several lucrative local keywords. Their Google reviews grew rapidly, thanks to a built-in feedback system. Leads began to increase at a moderate rate, which was what we expected. We did not want a flood of every kind of client, we wanted one kind of qualified, higher-value client more aligned with the company’s new direction.

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The Results

• Top 3 local search rankings for luxury landscaping keywords in their service area
• 60% increase in qualified residential leads within six months
• Average job value increased by 40% due to higher-end clientele
• Freed up over $1,500/month by cutting legacy marketing expenses
• Hired two new full-time crew members to meet demand and reclaim growth momentum
• Reputation revitalized with consistent 5-star reviews from happy, high-value customers

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Disclaimer: The case studies presented are illustrative examples created to demonstrate how GreenBoost Digital’s services can address common challenges faced by landscaping businesses. While details may be fictionalized or anonymized to protect privacy, the strategies and outcomes reflect real-world approaches and achievable results based on our industry experience.